Steve Johnson, President and C.O.O. of Tucker Rocky Distributing, Fort Worth, Texas, is pleased to announce the launch of the new Speed and Strength SS1000 helmet. "As a proprietary brand to Tucker Rocky, Speed and Strength is very important to our overall street apparel strategy," said Johnson. "The new SS1000 helmet expands Speed and Strength's product range to our dealers and continues to build our brand momentum."

"With a great retail price point of $169.95, E.C.E. approval, lightweight and killer graphics the new SS1000 Speed and Strength helmet promises to be the crown jewel of the 2010 SS collection," said Bruce Parker, president of Parker Synergies. "The magazine print ad campaign that previewed the SS1000 and drove thousands of consumers to our website is only the beginning of our helmet marketing initiative. We're very pleased to announce that Speed and Strength is the first motorcycle apparel brand to release a phone app. iPhone owners can go to the app store, search Speed and Strength and download for free. You get to see the helmet video preview, choose your bike, helmet and jacket and go racing. The phone app is an exciting way for us to launch the new SS1000 and keep the Speed and Strength brand in front of millions of riders who are iPhone users."

Look for the new SS1000 helmet and the complete 2010 Speed and Strength collection in the Tucker Rocky booth #101 at the Dealernews International Powersports Dealer Expo, Feb 12-15, Indianapolis, Indiana.